Ensure that the quality of your product media is as high as possible.The ‘media’ section of your product page gives you the option to add photos, GIFs, videos and 3D models of your products. Try to work out why a potential customer would feel nervous about parting with cash for your product, and provide reassurance that calms those nerves. Include any incentives or special offers associated with it (discount codes, free shipping etc.). Highlight any unique selling points (USPs) associated with the product - features that elevate it above similar goods.Make your description extremely easy to read - explain your product in simple terms and use headings, bullet points and short paragraphs to lay out your copy (this will help potential customers access key information about your product quickly and search engines like this approach to copywriting too).Tailor your product description so that it speaks to your target audience clearly and in a relevant way. Be very aware of your buyer persona- the kind of person who’s most likely to be browsing your store.Then, it’s a case of adding in the key information about your product, namely: To add your first product, just go to Products > All Products > Add Product in your Shopify dashboard. Ideally, you should aim to design your store around your products - not the other way round. This is because your product range will have a BIG impact on the look and feel of your store - and it’s best to avoid spending a long time choosing and customizing a theme only to find that your product photos don’t work well with it. However, it’s much better to add your products first. (To be fair, this can be the most fun part of starting a Shopify store!). Once you’ve signed up for your Shopify free trial, you might be tempted to start picking themes and playing around with your new store’s design. Let’s start with the ‘adding products’ bit. Now you can start adding products, pick a theme and configure your payment and shipping options. Once you’ve answered Shopify’s questions, you’ll find yourself inside your brand new Shopify account! That said, it’s not the end of the world if you can’t think of the perfect URL at this stage, because you can buy a custom domain for it whenever you like - i.e., - and this will be the web address that your customers see. The most important of these is what you’d like your store name to be, because it will form your default Shopify URL (i.e., ‘’) - and this URL can’t be changed later.
You don’t need to enter any credit card details to start your trial - however, you will be asked a few questions. You can access the Shopify free trial on the Shopify website.
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